JBI and Crayola Launch Colorcycle Program

JBI and Crayola Launch Colorcycle Program

Program converts used markers from schools into fuel.

September 12, 2013
REW Staff

JBI Inc., Niagara Falls, N.Y., a company that recycles waste plastic into liquid fuels, has announced its participation with Crayola LLC, Easton, Pa., in its Colorcycle program, which converts markers into clean energy.

The Colorcycle program will be conducted throughout the United States in participating K-12 schools and encourages students to responsibly dispose of used Crayola markers through an in-school collection process. Markers will be sent to JBI, where they will be used as feedstock to produce diesel and other liquid fuels using JBI’s Plastic2Oil® (P2O) process.

JBI’s CEO, Tony Bogolin stated, “We are extremely pleased to partner with Crayola. By introducing this program, Crayola continues to prove to be a leader, not only in its industry, but also in worldwide waste reduction ethics and social responsibility.”

As part of the agreement with Crayola, JBI will provide services to repurpose markers and Crayola materials contained in the program. In addition, JBI is receiving waste and overruns from Crayola that are being used as additional feedstock.

“At JBI, we are committed to environmental sustainability by diverting plastic waste from landfills and potential incineration,” said John Bordynuik, Chief of Technology and founder of JBI. “Partnering with Crayola is a unique opportunity for our company, and we look forward to a relationship that reduces the amount of plastic entering landfills, while also creating cleaner, lower sulphur fuels.”

JBI, Inc. has a proprietary green process for converting waste plastics into ultra-clean, ultra-low sulphur in-spec fuels. The emissions from its P2O process are less than what a natural gas furnace of the same size would produce. Furthermore, a stack test conducted in December 2012 confirms that P2O emissions far exceed the standards and criteria established by the New York State Department of Environmental Conservation.

Schools can visit www.crayola.com/colorcycle to find more information and register for the program.