Company says series was prompted by its website's popular resources.
UNTAH UK, a U.K.-based manufacturer of shredding equipment for the recycling, waste and renewable energy sector, has released the first of what it says will be a series of “How to Shred” videos.
The company says that during an analysis of online visitor habits, UNTHA UK’s videos have attracted some of the greatest traffic levels at the company’s site.
Because of this, UNTHA UK has launched a new series of “How to Shred” films. UNTHA UK says the initial plans call for it to release one new video every month. Each video will showcase how the company’s various types of equipment tackle a range of waste and recyclable materials, from familiar everyday objects to seemingly unshreddable items.
The videos will be available to watch—and share—on UNTHA UK’s YouTube channel, the news section of UNTHA UK’s website, Twitter, LinkedIn and even an e-bulletin.
Commenting on the launch of the “How to Shred” films, Chris Oldfield, UNTHA UK managing director, says, “We’ve read a number of blogs which predict that video will dominate as the social media content of choice in 2015. And last year video specialist Invodo published a statistic, which claimed that in 2017, 74 percent of all internet traffic will be video.
“It’s therefore important that we communicate using media that our clients and prospective customers will most engage with and enjoy. Some people like to read our in-depth white papers and case studies, whereas others prefer to sit back and watch some simple footage. So, because we don’t believe in a ‘one size fits all’ approach, we’ll continue to offer content in as many forms as possible.”
UNTHA UK’s inaugural video is: “How to shred…bulky waste"